Traditional and Contemporary Art meets to speak up for bruised mothers, sisters, and partners

Abused Goddesses

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Saraswati, Durga, and Lakhsmi are Tri Devi (three goddesses) in Hindu religion who are worshipped for knowledge, strength, and the fate perhaps equally by both men and women. While these goddesses enjoy such a high respect in the society, this is not the case with their living ‘replica’  in the form of our mothers, sisters, and partners.  This disjuncture between the religious ideals and the societal reality is portrayed by  art works which combines both hand made traditional art and modern photography clicking the real models designed by Mumbai based advertising agency Taproot India. The campaign is being used by an NGO called Save the Children India under Save Our Sisters initiative and the image also has the text which says:

“Pray that we never see this day. Today more than 68% of women in India are victims of domestic violence. Tomorrow it seems like no woman shall be spared. Not even the ones we pray too.”

News and Image source: http://ibnlive.in.com/news/abused-goddesses-spread-message-against-domestic-violence/420065-77.html